Jeep Redesign

2013

In collaboration with Tony Chen and Prithvi Dev:

Our goal was to envision a redesign for the Jeep brand, specifically it's Wrangler Rubicon, which has remained relatively unchanged for a long time. The model is much loved by the Jeep community for its utility and simplicity as an off-roading car, and we agree that the design is iconic. In our redesign we emphasized the Wrangler's ruggedness with angled indents and raised parts, giving the vehicle a more aggressive and sci-fi look. The roof is angled as well for aerodynamics and seven-slot grill was replaced with a futuristic headlight floating on a hexagonal grill.

Saras Kalwani

industrial design